​12 Ways a Startup Founder Can Become a Global Influencer

Your startup is doing well, you have gone through a couple of rounds of financing and you have money in the bank. You realize your marketing budget needs to be massive in order to capture the market niche you have entered. You begin to wonder if there is anything else you can do to create a buzz.

Become a Global Influencer in your industry!

You’re saying, sure, nothing to it. You are right in your sarcasm that it is not an easy or immediate thing. It takes time but what could be better than to be considered an expert in your industry?

Some time ago I heard that if you studied one subject for 100 hours you would be a local expert, 1000 hours and you would be a national phenomenon and 10,000 hours you would be considered a global expert/influencer.

That’s a lot of hours considered a year of work at a normal job is around 2000 hours. Phew!

The 10,000-hours concept can be traced back to a 1993 paper written by Anders Ericsson, a Professor at the University of Colorado, called “The Role of Deliberate Practice in the Acquisition of Expert Performance.”

Malcolm Gladwell’s groundbreaking book, Outliers, is largely responsible for introducing “the 10,000-hour rule” to a…