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Consumer Behavior the Startup Needs to Consider
Original published by Gary Bizzo on Equities.com July 12, 2019
For the past 60 or so years marketers have consistently tried to find the ultimate way to entice consumers to buy the products they are flogging.
The traditional marketing industry believed that people made buying decisions based on rational, conscious thought processes.
Science turned that fundamental belief on its head and has proven most decision-making happens at the subconscious level. The subliminal mind makes people decide one way or another. Neuroscience continues to research how to change our buying decisions.
What does this mean to the young marketing executive hired by the startup founder to have his product on the mind of everyone and to make his company successful?
It means an understanding of consumer behavior must take into account everything from the psychological reasons to purchase as well as the sociological and anthropological, and a lot more — phew!
So, what types of consumer behavior affect buyers in the shopping mall?
Programmed or routine purchases probably are at the top of a marketers mind. You know the product that you pick up as you speed through the drug store after a tough day at work. You needed toothpaste and grabbed…
